Podcast SEO: how to get your show discovered

Creating a great podcast is only half the battle. With millions of shows competing for listeners, making your podcast easy to discover is just as important. Podcast SEO can help your episodes appear in podcast directories and search results, connecting your content with people actively looking for your topics.

What is Podcast SEO?

Podcast SEO means optimizing your podcast’s titles, descriptions, metadata, transcripts, website, and distribution so search engines and podcast platforms can better understand and rank your content.

The goal is simple: help the right listeners find your podcast.

1. Use the right keywords

Start by researching the topics and phrases your audience is searching for. Tools such as Google Keyword Planner, Ubersuggest, and Keysearch can help you identify relevant keywords.

Use these keywords naturally in your podcast title, episode titles, descriptions, and show notes. Questions can be especially useful—for example, “How Do You Build a Personal Brand?”—because they can match the way people search online.

2. Optimize your metadata and RSS Feed

Your podcast metadata tells platforms what your show is about. Make sure your title, subtitle, description, categories, author information, and episode details are complete and accurate.

3. Add transcripts and build a web presence

Transcripts turn your spoken content into searchable text, giving search engines more information about each episode. They also make your podcast more accessible.

4. Promote and build links

SEO works best when combined with promotion. Encourage guests to share episodes with their audiences, appear on other podcasts, contribute guest articles to relevant websites, and promote your episodes on social media.

These activities can increase exposure and generate valuable links back to your podcast.

The Spreaker SEO challenge 🔎

Ready for Level 1? Put your knowledge to the test and pick up a few new tricks along the way.

Take the Spreaker SEO Challenge and see how much you know about making your podcast easier to discover.